Master's@Work Brand Identity

Troy State's Southeast Region developed an innovative program to provide on-site master's level degree programs to its personnel. We developed a distinct brand identity program with a memorable name, logo and tagline -- "Master's@Work". The program consisted of materials for key decision makers within targeted companies including a series of three direct mail boxes and brochure. In addition, to support easy implementation of the campaign, a custom printed student brochure, poster, easel card take-one and e-newsletter was developed.