Off Campus Bookstore
This campaign is wrapped around a video contest where participants enter to win prizes like a MacBook and an iPod Touch. With TV advertising, a mini-site, outdoor, a full catalog, in-store and POP around town, Off Campus is set to generate a lot of hype this football season. Creating the Tideologist was the fun and easy part. He can been seen in-store or around campus teaching Lessons in Tideology 101. We invited Bama fans to share their Game day superstitions, Bama family recipes, lavish tailgate rituals, victory dances and more.
